Businesses crying ouch as customers pinch pennies
February 23, 2007
BY KIMBERLY LIFTON
FREE PRESS SPECIAL WRITER
Customers at Berkley's Coffee Beanery have traded their large mocha lattes for less-expensive cups of fresh-brewed java. Some of the working lunch crowd is opting for the $5 Burger King meal over a $12 lunch tab at a sit-down restaurant.
At the upscale Bang Salon in West Bloomfield, some women are walking into the cold with wet hair to trim their bills up to $30 by skipping a blow dry.
"Everyone is suffering, but you can't give up everything that makes you feel good," said hairdresser Adria Bircoll of Bang. "Clients are going longer between services, leaving wet and going home to blow dry their own hair."
From fast-food chains to country clubs, auto body shops to maid services, metro Detroit business operators say anxious consumers at all income levels are pinching pennies in an economic squeeze shown in day-to-day buying decisions.
The community is in "trade-down" mode, according to Coffee Beanery co-owner Dan Cleary and King Ventures President Mark Schostak, whose company runs 62 Burger King and three Del Taco restaurants in Michigan. Schostak said consumers who typically opt for casual dining go to quick-serve establishments during difficult times.
"We are seeing some of this trade-down, and some of our existing customers buying more items off of our value menu," Schostak said.
David Littmann, senior economist for the Mackinac Center for Public Policy, who retired in 2005 as senior vice president at Comerica Bank, said that in his 40 years as an economist, "it has never been this difficult."
"People are cutting out the nonessentials like lawn services, and dialing down their heating and air," Littmann said. "They are finding little ways to save a few hundred dollars a year. No matter what they save could get set back by any new taxes."
Small businesses are struggling, doing what they can to creatively market their services, while consumers are doing more for themselves, said Littmann.
Many shops are downsizing, and some are closing.
Auger's Auto Body Collision, which began in Quebec in the 1890s servicing buggies and moved to Detroit in the 1940s to profit from the growing automotive industry, is reducing its repair operations. Sales are down. Insurance companies are taking repairs in-house. The company plans to lease out one of the two 10,000-square-foot buildings at its Rochester Road headquarters in Clawson.
"People are so unsure of what their futures are they don't even want to spend $500 to $1,000 on deductibles," said Beverly Auger, accounting manager for the business founded by her late husband's grandfather. "They figure the dent will stay there."
Added Judy Rheaume, manager for Merry Maids Berkley, "When people cut back, we are not in their budgets. They clean their own houses. It's a perk and one of the first things to go."
Mainstays such as Dobie Jeweler's in Royal Oak and Leon's Salon in Grosse Pointe Farms are slated to close after decades in business.
"Business has slowed in the last five years," explained Dan Dobie, a third-generation Dobie family jeweler. "This past year has been flat. We decided we can make more money leasing the space than running the business."
Even the country club set is feeling the pain.
"We are pruning down a tree to the most viable limb," said Dr. Barry Feldman, president of Knollwood Country Club in West Bloomfield and owner of Millennium Medical Group in Southfield. "At Knollwood, we have already done what they are doing at Ford, GM and Chrysler. We are in trickle-down mode, and it is still evolving."
Littmann and others said no sector is immune from the downturn.
"Whether rich or poor, a 20% decrease in disposable income feels the same for everyone," said retired CPA Neal Zalenko. "It is not about the amount of money someone has. It is about percentages. Anyone who experiences a decrease in disposable income suffers."
Single mom Mary Vinson, a dental office manager from Clarkston, lives paycheck to paycheck. Last year, she treated herself to two haircuts. In better times, six cuts and an occasional eyebrow wax were standard.
Vinson's condo is listed for less money than she paid for it. Her daughter is set to graduate from high school this June, and Vinson is trying to pony up some money to help pay for college. "I go straight home after work. I go to the grocery store once every two weeks. We eat in. I don't drive anywhere I don't have to.
"We don't buy anything we don't need and nothing unless it is on sale," Vinson said. "I got my daughter a cap and gown, but I couldn't order high school graduation photos."
The Hebrew Free Loan Association, which offers emergency financial assistance to Jewish people, is providing more short-term loans than ever before to help doctors, lawyers, real estate agents and engineers to pay house notes, utilities and basic living expenses, said executive director Mary Keane. The majority of recent loans were for residents in Oakland County's wealthiest suburbs: West Bloomfield, Farmington Hills, Bloomfield Hills and Birmingham, she said.
"We're finding now people who lost their jobs and are trying to balance and downsize their lifestyles," Keane said.
February 23, 2007
BY KIMBERLY LIFTON
FREE PRESS SPECIAL WRITER
Customers at Berkley's Coffee Beanery have traded their large mocha lattes for less-expensive cups of fresh-brewed java. Some of the working lunch crowd is opting for the $5 Burger King meal over a $12 lunch tab at a sit-down restaurant.
At the upscale Bang Salon in West Bloomfield, some women are walking into the cold with wet hair to trim their bills up to $30 by skipping a blow dry.
"Everyone is suffering, but you can't give up everything that makes you feel good," said hairdresser Adria Bircoll of Bang. "Clients are going longer between services, leaving wet and going home to blow dry their own hair."
From fast-food chains to country clubs, auto body shops to maid services, metro Detroit business operators say anxious consumers at all income levels are pinching pennies in an economic squeeze shown in day-to-day buying decisions.
The community is in "trade-down" mode, according to Coffee Beanery co-owner Dan Cleary and King Ventures President Mark Schostak, whose company runs 62 Burger King and three Del Taco restaurants in Michigan. Schostak said consumers who typically opt for casual dining go to quick-serve establishments during difficult times.
"We are seeing some of this trade-down, and some of our existing customers buying more items off of our value menu," Schostak said.
David Littmann, senior economist for the Mackinac Center for Public Policy, who retired in 2005 as senior vice president at Comerica Bank, said that in his 40 years as an economist, "it has never been this difficult."
"People are cutting out the nonessentials like lawn services, and dialing down their heating and air," Littmann said. "They are finding little ways to save a few hundred dollars a year. No matter what they save could get set back by any new taxes."
Small businesses are struggling, doing what they can to creatively market their services, while consumers are doing more for themselves, said Littmann.
Many shops are downsizing, and some are closing.
Auger's Auto Body Collision, which began in Quebec in the 1890s servicing buggies and moved to Detroit in the 1940s to profit from the growing automotive industry, is reducing its repair operations. Sales are down. Insurance companies are taking repairs in-house. The company plans to lease out one of the two 10,000-square-foot buildings at its Rochester Road headquarters in Clawson.
"People are so unsure of what their futures are they don't even want to spend $500 to $1,000 on deductibles," said Beverly Auger, accounting manager for the business founded by her late husband's grandfather. "They figure the dent will stay there."
Added Judy Rheaume, manager for Merry Maids Berkley, "When people cut back, we are not in their budgets. They clean their own houses. It's a perk and one of the first things to go."
Mainstays such as Dobie Jeweler's in Royal Oak and Leon's Salon in Grosse Pointe Farms are slated to close after decades in business.
"Business has slowed in the last five years," explained Dan Dobie, a third-generation Dobie family jeweler. "This past year has been flat. We decided we can make more money leasing the space than running the business."
Even the country club set is feeling the pain.
"We are pruning down a tree to the most viable limb," said Dr. Barry Feldman, president of Knollwood Country Club in West Bloomfield and owner of Millennium Medical Group in Southfield. "At Knollwood, we have already done what they are doing at Ford, GM and Chrysler. We are in trickle-down mode, and it is still evolving."
Littmann and others said no sector is immune from the downturn.
"Whether rich or poor, a 20% decrease in disposable income feels the same for everyone," said retired CPA Neal Zalenko. "It is not about the amount of money someone has. It is about percentages. Anyone who experiences a decrease in disposable income suffers."
Single mom Mary Vinson, a dental office manager from Clarkston, lives paycheck to paycheck. Last year, she treated herself to two haircuts. In better times, six cuts and an occasional eyebrow wax were standard.
Vinson's condo is listed for less money than she paid for it. Her daughter is set to graduate from high school this June, and Vinson is trying to pony up some money to help pay for college. "I go straight home after work. I go to the grocery store once every two weeks. We eat in. I don't drive anywhere I don't have to.
"We don't buy anything we don't need and nothing unless it is on sale," Vinson said. "I got my daughter a cap and gown, but I couldn't order high school graduation photos."
The Hebrew Free Loan Association, which offers emergency financial assistance to Jewish people, is providing more short-term loans than ever before to help doctors, lawyers, real estate agents and engineers to pay house notes, utilities and basic living expenses, said executive director Mary Keane. The majority of recent loans were for residents in Oakland County's wealthiest suburbs: West Bloomfield, Farmington Hills, Bloomfield Hills and Birmingham, she said.
"We're finding now people who lost their jobs and are trying to balance and downsize their lifestyles," Keane said.